Notes from the cellar

Visibility Is Not Vanity. It’s Leadership.

Visibility Is Not Vanity. It’s Leadership.by: Alexandra BeaulieuPublished on: 01/08/2025

Visibility isn’t vanity. It’s leadership. A guide for northern winemakers on tastings, storytelling, and positioning wines with confidence.

wine marketing for small producersnorthern wine positioninghybrid grape winemakingwine storytellingwinery visibility strategyselling natural winewine tasting events strategyartisan wine leadershipproducer branding winehow to sell unconventional wines
Visibility Is Not Vanity. It’s Leadership.